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Have you ever wondered what it would be like to build the business of your dreams?
Small Enough is a series about inspiration, humanity and the day-to-day realities of running a small business.
The first season highlights the rise of YOWIE, Shannon Maldonado’s small collections boutique that started as a 400-square-foot shop in 2016, and has since transformed into a vibrant 15-suite hotel featuring a full retail space and café.
Through candid interviews with local artists, designers and retailers, the series engages with the challenges around community, collaboration, customer service and more.
Small Enough celebrates the entrepreneurial spirit of Philly’s small businesses and is presented in partnership with Visit Philadelphia.
Before launching her innovative new hotel, YOWIE founder and creative director Shannon Maldonado sits down with Lindsey Scannapieco, managing partner at BOK and the design firm Scout, to discuss inspiration, ideas and how to scale with intention.
What are the keys to starting your own business? Shannon pays a visit to Keesean Moore, owner of the design library and retail store Moore Vintage Archive, to talk about community connections, evoking wonder, and why brick-and-mortar stores will never go away.
Success doesn’t happen alone. Shannon heads to West Philly to chat about building confidence and trust, failing safely, and the importance of collaboration with Alex Gilliam and Renee Schacht, co-founders of the West Philly design space Tiny WPA.
Today’s the day! Shannon caps off this season with the official launch party for the YOWIE hotel and talks with hospitality expert Rudy Young, exploring empathy, re-imagination and how to craft meaningful customer experiences.
It’s Philly’s biggest year yet!
Make the most of it by booking the Visit Philly Overnight Package, which comes with free hotel parking and complimentary tickets to some of the most popular attractions in each of Greater Philadelphia’s five counties including Universal Theme Parks: The Exhibition at The Franklin Institute, the Mercer Museum in Bucks County, Longwood Gardens in Chester County, the Brandywine Museum of Art in Delaware County and Elmwood Park Zoo in Montgomery County.
Black-owned spas, boutiques, bookstores and more ...
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